My music video will feature on YouTube as this is the site that most people use to music videos on, especially my target audience who are late teens/young adults. YouTube is also the most accessible online video viewing tool for my audience as it is free to use. While YouTube does restrict certain videos to be viewed, depending on the viewers age, my video does not contain any explicit language or imagery, therefore it is a suitable video to be posted on the site. The site is also interactive as viewers can like the video, share it to various other social media platforms (facebook, twitter,tumblr, pinterest etc) and comment. Therefore this would be the most suitable site my music video could feature on because my music video could go on to reach further audiences in other countries, thus promoting my artist.
Through sharing my music video on YouTube, it will then be advertised across various other social media sites, such as those I previously mentioned. These sites are also commonly used by the artist themselves who post about the upcoming release of albums or songs (through text posts to behind the scenes images). Social networking sites such as Twitter, Facebook and Instagram would therefore be the most appropriate for my music video to be advertised to a wide mainstream audience. Tumblr could be used to reach a more niche audience, therefore advertising my music video to people who associate themselves more closely to the genre.
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